5/5 Client Rating

The design partner you actually need.

The design partner you actually need.

The design partner you actually need.

Conversion-first Framer websites for founders who can't afford to look unfinished

"I won the pitch event … The site made a huge difference"

"Can honestly recommend to anyone who needs a solid, converting website"

"I won the pitch event … The site made a huge difference"

"Can honestly recommend to anyone who needs a solid, converting website"

Why decision gap

Why founders choose Decision Gap Studio.

Why founders choose Decision Gap Studio.

Why founders choose Decision Gap Studio.

Most web designers make things pretty.

We also make things work.

Your 0 to 100 design partner

01

A site that earns trust
Built with strategy first. Every section has a job.

02

Positioning that pulls the right people in
Built to attract the right customers.

03

Live in weeks, not months
No more back and forth. What you approve goes live.

04

You own it completely after launch.
No agencies, no dependencies, no ransom. Update it yourself in minutes, forever.

Why delay hurts

THE LONGER YOU WAIT, THE MORE IT COSTS YOU TO CATCH UP

Waiting feels free. It isn't. Every week without a clear site is a week of lost leads, lost trust, and a redesign that costs more than doing it right now.

visitors who judge by design

75%

/BEFORE READING A WORD

visitors who judge by design

/BEFORE READING A WORD

75%

Cost of redesign later

2-3x

/vs right now

Cost of redesign later

/vs right now

2-3x

users who never return

88%

/after bad visit

users who never return

/after bad visit

88%

time to make an impression

3 sec

/not more

time to make an impression

/not more

3 sec

Data: Stanford Web Credibility Research - Sweor - Nielsen Norman Group
Data: Stanford Web Credibility Research - Sweor - Nielsen Norman Group

how it works

How we close the gap

Strategy before design
We define what your site needs to say before we touch a single frame.

Hero Section

Benefits Section

FAQ Section

Social Proof

Features Section

Hero Section

Benefits Section

FAQ Section

Social Proof

Features Section

Hero Section

Benefits Section

FAQ Section

Social Proof

Features Section

Every section has one job
No decoration. No filler. Just a clear path from landing to booking.

Publish

Built in Framer - for you.
Update it yourself, launch fast, and never start from scratch again.

OUR SERVICES

For founders and businesses who need a site that actually closes deals.

Conversion Launch

For founders and businesses who need a site that actually closes deals - not just looks good.
Strategy & Discovery
30-min strategy call
Full strategy documentation
Copywriting support and guide document
Framer Development & Design
Full design and build in Framer
Ideal Customer Profile architecture
Custom animations and micro interactions
SEO and speed optimization
Support & Delivery
Dedicated project management
Revisions at every stage
30 days post-launch support
Recorded videos on how to customize the site yourself

Conversion Launch

For founders and businesses who need a site that actually closes deals - not just looks good.
Strategy & Discovery
30-min strategy call
Full strategy documentation
Copywriting support and guide document
Framer Development & Design
Full design and build in Framer
Ideal Customer Profile architecture
Custom animations and micro interactions
SEO and speed optimization
Support & Delivery
Dedicated project management
Revisions at every stage
30 days post-launch support
Recorded videos on how to customize the site yourself

"Next"

Most of our clients don't stop at the site. Here's what else we work on together.
Brand assets
Visuals that match the site we built. Social graphics, banners, digital assets - all conversion-focused and on-brand.
Branding exploration
Not happy with your current direction? We refine your visual identity - colors, typography, logo concepts.
Website updates
New page, new section, new offer. We know your site inside out so updates happen fast.
Looking for something else?
Get in touch and we'll figure it out together.

The Process

Three steps. No surprises.

Discovery & Kick off
A 20-minute call to understand your goal, your audience, and what the site needs to do. We leave with a clear scope and a signed proposal.
Dedicated Google Workspace set up for your project
Drive for assets, Chat for instant communication
Project proposal sent within 24 hours
Strategy document delivered same day after signing
First deliverable in your inbox within 24h of kickoff
Design & Decide
You see the direction before we build anything. No surprises, no redesigning from scratch later.
2-3 visual directions with our recommendation
You approve typography, color, and tone first
Hero section approved separately - it sets the tone for everything
Full site design after hero is locked
Tight feedback loop throughout via Google Chat
Build, launch, done.
Design and build happen in the same tool. What you approved is what goes live.
QA tested across all devices and browsers
Domain setup call - we handle it together
Full site walkthrough so you know exactly how it works
Video guides on how to customize and manage the site yourself
Discount on Framer Pro subscription via our Official Expert status
30 days of post-launch support for fixes and tweaks

Trusted by businesses and founders

What do our clients think

  • We had worked with a previous website before, but it did not bring measurable value to our project. Mac approached the process with clarity and professionalism, his communication was transparent at every stage, and he guided us through both the creative and technical aspects with confidence. The final result aligns perfectly with our brand and significantly improved how we present ourselves online.

    Krystian

    General Manager

  • I cannot recommend Mac highly enough. He spent the time to really understand our product and company, and created a website that was customized to accomplish our goals. He is very thoughtful and collaborative, and extremely responsive. He went above and beyond to make sure every detail on our site was perfect, and that I knew how to continue to maintain and edit the site on my own. I would definitely work with him again!

    Julie S.

    CEO & Founder

  • Mac came in at a moment when the project needed a sharper digital presence. From the beginning, he understood the tone and character of eastie.fun and helped translate that into a site that actually feels alive. He was thoughtful, transparent, and incredibly clear throughout the process - guiding both the creative and technical sides with ease. The final result elevated the way the work lives online.

    Matt

    Director

  • Working with Mac was great. He helped me from the very beginning - preparing the project, building the website, making changes - and he was super easy to communicate with. What I really appreciated was how clearly he explained everything at the end. He walked me through how to use the site, update content, and manage things on my own. I’m really happy with the result and can honestly recommend to anyone who needs a solid, converting website.

    Daniel

    Studio Founder

Time For The Better Design

Ready for your website to finally close the gap?