I created the brand, wrote the positioning, designed the site, and launched Decision Gap Studio - all from scratch.
LOOKING FOR INTERNSHIP
Decision Gap Studio
decisiongap.studio
Decision Gap Studio is my own UX and web design studio, built to help businesses close the gap between what they offer and what users actually understand. Before the studio could get clients, it needed to exist - which meant building everything myself.
Results of my work
Launched a fully branded studio from zero
Achieved Official Framer Expert status
Signed first paying clients directly through the site
The story
Most designers wait until they feel ready before putting themselves out there. I decided to treat the studio itself as a project - something to be scoped, designed, and shipped like any client job.
Positioning First, Design Second
The hardest part wasn't the visual design - it was figuring out what the studio stood for. I spent time defining the core idea before opening Figma: that most websites fail not because they look bad, but because they don't lead decisions. That became the name, the tagline, and the entire frame for how the studio works.
Designing for a Specific Client
The studio site isn't trying to appeal to everyone. It's written and designed for founders and business owners who are tired of vague creative agencies and want someone who moves fast, communicates clearly, and delivers. Every section of the site was written with that person in mind.
Shipping and Iterating
The first version launched quickly - because a live site beats a perfect concept. Since then it's been refined based on real conversations with clients. The site you see at decisiongap.studio is my 24/7 working project and will never become a finished product.
Copy component
Copied
maciej.dudzik@post.pl